CURRENT TRENDS IN THE VISUAL TRANSFORMATION OF PERIODIC PUBLICATIONS IN THE FIELD OF MEDICINE AND SOCIAL CARE

 

Venelin Terziev¹ and Silva Vasileva²

¹Full Member of the Russian Academy of Natural History, Professor, Eng., D.Sc. (National Security), D.Sc. (Economics), D.Sc. (Social Activities), Ph.D. Georgi Rakovski Military Academy, Sofia, Bulgaria, Kaneff University Hospital, Rousse, Bulgaria, vkterziev@gmail.com

²Yordan Yovkov High School, Rousse, Bulgaria, silvastvasileva@gmail.com

 

Abstract

Contemporary trends in book publishing, “supported” by the imposition of online communication by means of information technologies, necessitated a complete change in the vision and presentation of the media in general, and for specialized periodicals in particular. The destiny of specialized publications follows the line of visual transformation of other publications. Although slower, this process is also observed in Bulgarian periodicals, incl. journals in the field of medicine and social care. The transition has been smooth, initially involving a long co-existence of both print and online editions, leading to a complete transition of e-editions.

Keywords: visual transformation, periodic publications, medicine and social care.